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Advertising

LibGuide is the best reference tool of LRC to market its resources and services to clientele. This tool will help them to locate, evaluate, and use scholarly & peer-reviewed resources in writing a research project on a particular subject area.

Find resources using CUD LRC Summon Single Search Database

Use the following subject terms below to search for books, e-books, articles, dissertations/theses, web videos and other resources:

  • Advertisements
  • Branding (Marketing)
  • Business
  • Consumer advertising
  • Packaging
  • Premiums (Retail trade)
  • Product demonstrations
  • Propaganda
  • Public relations
  • Publicity
  • Retail advertising
  • Retail trade
  • Sales promotion
  • Selling

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