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Marketing

LibGuide is the best reference tool of LRC to market its resources and services to clientele. This tool will help them to locate, evaluate, and use scholarly & peer-reviewed resources in writing research project on a particular subject area.

Find resources using One Search for LRC resources

Use the following subject terms below to search for books, e-books, articles, dissertations/theses, web videos and other resources: 

  • Branding (Marketing)
  • Bundling (Marketing)
  • Communication in marketing
  • Direct marketing
  • Export marketing
  • Green marketing
  • Industrial marketing
  • Internet marketing
  • Marketing--Management
  • Marketing research
  • Merchandising
  • Pricing
  • Public relations
  • Purchasing
  • Sales management
  • Sales promotion
  • Selling
  • Social marketing

Latest trends on Marketing

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