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MCM 220 - Media Impact

This guide will help you find relevant information related to media impact

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About this Guide

Welcome to MCM 220 - Media Impact Course Guide.

This guide will point you to resources on topics related to the models and theories of media psychological effects. The bullet theory; selective effects models; knowledge gap models; empathy models; consumerism models; framing and agenda setting models; uses and gratifications models. Case studies.

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